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Positec - Worx Power Tools

Spring/Summer Hydroshot Campaign

AV | Display | Facebook | PPC

paid search conversions compared to the first campaign


YouTube conversions compared to the first campaign


million of our target audience saw the TV ad


Following a successful first campaign for the Worxsaw, we were briefed on a new product – Worx Hydroshot, a cordless pressure washer. The brief focused on simultaneously building awareness and demand – and ultimately sales. Using a comparatively modest budget, we were tasked with driving buyers to their UK retailers; B&Q, Wickes, Amazon, Toolstation and Argos.

Smarter Media

Given the strong visual message, we developed a plan that majored on TV and online activity, and adopted a strategy of following the content relevant to the practical application of the Hydroshot – cars, cycling, home & garden and outdoor living. We delivered the campaign across CH4, ITV1, ITV4 and selected Sky channels, as well as Facebook, native and Paid Search.


The campaign outperformed all expectations and the product sold out within 3 weeks of the campaign going live. On average, the CPC for the video views came in at £0.03 and 99.2% of all searches included the brand terms which demonstrated an excellent increase in brand awareness.

Why not get a free, no-commitment assessment from our TV specialist?

Justin Stracey, Managing Partner, Space & Time Media.

Hi I’m Justin Stracey, Managing Partner specialising in TV advertising. How about an initial chat?

0203 576 0480 email me

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