paid search conversions compared to the first campaign
YouTube conversions compared to the first campaign
million of our target audience saw the TV ad
Brief
Following a successful first campaign for the Worxsaw, we were briefed on a new product – Worx Hydroshot, a cordless pressure washer. The brief focused on simultaneously building awareness and demand – and ultimately sales. Using a comparatively modest budget, we were tasked with driving buyers to their UK retailers; B&Q, Wickes, Amazon, Toolstation and Argos.
Smarter Media
Given the strong visual message, we developed a plan that majored on TV and online activity, and adopted a strategy of following the content relevant to the practical application of the Hydroshot – cars, cycling, home & garden and outdoor living. We delivered the campaign across CH4, ITV1, ITV4 and selected Sky channels, as well as Facebook, native and Paid Search.
Results
The campaign outperformed all expectations and the product sold out within 3 weeks of the campaign going live. On average, the CPC for the video views came in at £0.03 and 99.2% of all searches included the brand terms which demonstrated an excellent increase in brand awareness.
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Hi I’m Justin Stracey, Managing Partner specialising in TV advertising. How about an initial chat?