Spring/Summer Hydroshot Campaign

Brief

Following a successful first campaign for the Worxsaw, we were briefed on a new product – Worx Hydroshot, a cordless pressure washer. The brief focused on simultaneously building awareness and demand – and ultimately sales. Using a comparatively modest budget, we were tasked with driving buyers to their UK retailers; B&Q, Wickes, Amazon, Toolstation and Argos.

Results

The campaign outperformed all expectations and the product sold out within 3 weeks of the campaign going live. On average, the CPC for the video views came in at £0.03 and 99.2% of all searches included the brand terms which demonstrated an excellent increase in brand awareness.