Contact us

We’d love to hear from you. Either fill out the form, email us, or give the team a call:

0203 576 0480

* Please enter an email address
Thanks for getting in touch. From time to time we may send you relevant information to share the latest news and innovative updates in the world of media solutions. Submitting your details tells us that you accept our Privacy Notice and Cookie Policy and hereby consent to the use of your data for these purposes. You can, of course, unsubscribe at any point opting out of these communications by simply using ‘unsubscribe’ link provided in all our emails.
Positec - Worx Power Tools

Spring/Summer Hydroshot Campaign

AV | Display | Facebook | PPC
+247

paid search conversions compared to the first campaign

+2800%

YouTube conversions compared to the first campaign

+10.9

million of our target audience saw the TV ad

Brief

Following a successful first campaign for the Worxsaw, we were briefed on a new product – Worx Hydroshot, a cordless pressure washer. The brief focused on simultaneously building awareness and demand – and ultimately sales. Using a comparatively modest budget, we were tasked with driving buyers to their UK retailers; B&Q, Wickes, Amazon, Toolstation and Argos.

Smarter Media

Given the strong visual message, we developed a plan that majored on TV and online activity, and adopted a strategy of following the content relevant to the practical application of the Hydroshot – cars, cycling, home & garden and outdoor living. We delivered the campaign across CH4, ITV1, ITV4 and selected Sky channels, as well as Facebook, native and Paid Search.

Results

The campaign outperformed all expectations and the product sold out within 3 weeks of the campaign going live. On average, the CPC for the video views came in at £0.03 and 99.2% of all searches included the brand terms which demonstrated an excellent increase in brand awareness.

Why not get a free, no-commitment assessment from our TV specialist?

Justin Stracey, Managing Partner, Space & Time Media.

Hi I’m Justin Stracey, Managing Partner specialising in TV advertising. How about an initial chat?

0203 576 0480 email me

You may also be interested in…

Taylor Wimpey

+110

high-value paid search conversions

Insights, PPC