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Kiddylicious

Little Bistro Range

Online Media | PPC | Social
+374,546

post engagements on social media

+3.04

average CPM, reaching over 1 million people

+91,000

video views with an average CPV of £0.10

Brief

We were tasked to run a short-term, pre-Christmas digital campaign for Kiddylicious, focussing on their Little Bistro range. Our campaign objectives were to raise awareness and drive online conversions.

Smarter Media

Based on the campaign length and objectives, we recommended restricting our digital channels to include a mixture of Paid Social (Facebook & Instagram) and PPC (Search & Display).

For Paid Social, we used the Facebook Pixel to target look-a-like audiences based on the website and Facebook Fan Page activity, as well as split-testing interest-based targeting. For PPC, we focused on driving traffic to the website through five different disciplines – Search, GDN, Gmail, Display Remarketing and RLSA.

These disciplines were used to make new users aware of the Little Bistro range (GDN/Gmail), drive In-Market users ready to purchase from the website (Search), and closing the loop by re-engaging those who have previously visited but not bought (Display Remarketing and RLSA).

Results

The client was delighted with how the campaign went, generating over 91,000 video views and 374,546 post engagements on social media.

Why not get a free, no-commitment assessment from our Paid Social specialist?

Nick Beckingham, Digital Associate Director, Space & Time Media

Hi I’m Nick Beckingham, Associate Director specialising in Paid Social. How about an initial chat?

0203 576 0480 email me

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