Data-led approach delivers healthy returns for an iconic development

Brief

Deliver programmatic display tactics to increase engagement both in the capital and also in key overseas territories to drive conversions.

Solution

We identified the audience who engaged most strongly with the campaign – ‘Investors’ using our Data Management Platform (DMP). We then created a specific ‘investor’ audience within the DMP using signals to identify people with similar attributes and targeted them with ads.

Results

The proprietary Investor audience outperformed all other audiences on the campaign, delivering an engagement with a click-through rate three times higher than the next best performing targeting segment, the 2nd highest conversion volume across the campaign, delivering 30% of all conversions, and improved overall campaign conversions by 25% with the introduction of our DMP.