October. What a month. Donald Trump surprisingly (or, let’s be honest, not so surprisingly) took several tumbles in his bid to move to Washington, Bros have announced a sensational return to pop music in 2017 and our beloved Selasi delivered his last bake on the Great British Bake Off. All of this was overshadowed though – by the results of last week’s Local Media Works Awards.
The awards celebrate the UK’s most outstanding media planning talent. This year agencies were tasked with devising a campaign for Virgin Atlantic, with local and regional media at its core but delivered on a national level.
The campaign needed to run over 12 months and retain all of the brand values that were outlined in the brief while showing a commitment to support local communities across the UK. There was an indicative budget and we were asked to deliver our entries in a structured and presentable format. We submitted three separate entries across a number of different categories.
For Space & Time this was our inaugural year with the #LMWA and, as the only independent agency to take part, we were up against some of the UK’s largest network agencies who take the awards very seriously. We also faced a formidable panel of judges which consisted of heavyweight industry figures from Virgin Atlantic, BT, Specsavers and DFS (to name a few).
We are particularly delighted to announce that the entry submitted by our London trio of Chris Jones, James Spencer and Chris Scott came out on top for the ‘Best Use of Local Targeting’ category.
James Spencer, one of the members of the winning team said: “What an achievement! It’s great to work alongside such talented colleagues who have such passion for what we do. Of course, none of it would be possible without the support that Space & Time Media provides.”
We understandably feel that Space & Time Media has been the best in the business in terms of local area marketing for quite a while now. As we continue to develop and grow at the rate we have in recent years, this result proves that we’re not the only ones that think this.