Space and Time Media are delighted to announce our nominations for The DRUM Search Awards 2016. We have been shortlisted in two categories: Best Charity/Not for Profit PPC Campaign; See Me, Ending the Stigma of Mental Health and Best Travel/Leisure/Sports PPC Campaign; The Dream Lodge Group, Improving Campaign Effectiveness. Both entries are a terrific opportunity for us to showcase our work with some great Brands.
See Me is Scotland’s programme to tackle mental health stigma and discrimination. Their “People Like YOU” and “The Power of Okay” campaigns were designed to relaunch the programme and to tackle the specific topic of stigma and discrimination in the workplace. See Me wanted to raise awareness in a positive way and to get people talking about mental health. Our entry, Ending the Stigma of Mental Health highlights Space and Time’s use of well-targeted search, display and TrueView activity to reach people searching online for information about mental health, while simultaneously raising the profile and credibility of the See Me brand across Scotland. The results were extremely strong, with “People Like YOU” delivering a 36% increase in web sessions and a massive increase in prompted brand recall from 3% to 26%. “The Power of Okay” campaign delivered half a million video views, a 59% uplift in web sessions and helped to get See Me’s terrific video trending on Reddit, which drove nearly 150,000 YouTube views in one day.
The Dream Lodge Group is a family-run business that has been one of the UK’s leading luxury holiday park operators for fifty years. Our entry, Improving Campaign Effectiveness highlights our work carried out on an existing Adwords campaign. Using an innovative and strategic approach founded on insight gleaned from historical data, we revolutionised the client’s online presence and the way they reached out to their target market. As a result, we were able to meet and exceed the client’s KPI targets, substantially increasing the number of leads and sales generated year on year and reduce the cost/conversion by 53% (2014 – 2015).
Competition on the night (8th June) will be tough, as we will be going up against some great agencies. We are extremely pleased to be a part of these awards and wish all teams involved the best of luck.