Space & Time Media Ltd is delighted to announce its recent appointment by Accordant Partners to the Hairy Bikers Diet Club account.
The Hairy Bikers gained considerable support throughout their dieting journey, and as a result they have created the Hairy Bikers Diet Club to support their fans who still adore food but wish to lose weight. The Diet Club offers advice, recipes and exercise plans, all designed to promote weight loss, while also helping to track progress through an online diary. To date the club has developed a strong community of devoted Hairy Dieters who support one another through the forums and social media pages.
The brief to Space & Time was to build the brand further whilst simultaneously increasing membership levels and adhering to strict KPI’s. Our extensive knowledge of digital marketing and ability to keep Cost per Action and Return on Investment front of mind will be key to the success of this campaign.
A strong UK-based campaign will leverage digital channels to shout about this online service and increase membership sales, and a mix of paid-for social and search activity has already gained traction in the growth of numbers to the website.
Andrea Bent, Digital Communications Manager at Space & Time, said of the appointment “The opportunity to work on such a loved brand and with Accordant Partners is really exciting. There is a lot of opportunity for us to be creative with how we approach the paid media: adopting Search and Facebook, using video content, display advertising and sponsored ads to get the latest updates to the Diet Club out.”
Stephen Harrington, Associate Director at the agency added: “We are honoured by this opportunity to showcase our digital talent and contribute to the growth of a brand we believe in and know has great potential for growth”.
Space & Time Media is an award winning media planning and buying agency with offices located in London, Reigate, Edinburgh and Manchester. Established in January 2000, the company has grown from strength to strength, including being named the number one Elite media agency in The Drum’s Independent Agency Census 2016.