PPC in Context
Today we have things like artificial intelligence, attribution modeling, and smart algorithms that help us enhance the performance of PPC campaigns. But automation only levels the playing field, in our opinion.
The way to achieve smarter PPC advertising is by making decisions as people who understand our clients’ needs.
Our clients’ needs are as dynamic as consumer intent so it is essential we break them down and know the marketplace as well as our client does.
We don’t leave context to a machine.
At Space & Time, we kick off a PPC campaign with a face-to-face session to make sure your objectives and business environment are at the centre of the conversation.
This early chemistry session ensures our PPC team gain the best insights into the business.
Discovery
Every project begins with a discovery phase, which includes an elaborate performance and competitor review. Here we audit everything from the account structure and targeting methods to keywords, ads and landing pages.
We also analyse your competitors to understand your position in the market.
In our kick off session, we discuss objectives, current strategy and media mix, if relevant, and analyse your regional landscape. This positions us to develop your keyword universe and establish the best technology and platforms for your goals.
“The agency did an excellent job and was very supportive throughout the process. An agency that makes you want to work with them again.”
Your campaigns in context
Every campaign is as unique as your business. It is where we define our optimisation approach and unravel your campaign roadmap.
We establish the best structure for your account, your platforms, media mix and KPIs.
Whether you need to promote your business to your local community or expand into the global marketplace, we’ll help your marketing budget go a step further.
Since our PPC specialists are multilingual with years of experience across a wide range of industry sectors, we know how micro-targeted geographic campaigns work in the real world. We can even help you target local catchment areas no matter how small, and deliver regional or national campaigns just as effectively.
Platform partners
We have direct access to our platform partners, all thanks to our people-centric formula that allows us to provide unrivalled PPC solutions for any business.
As a Google Premier Partner we have early access to the latest industry insights and exclusive use of new paid search tools and innovations.
Of course, there’s more to life than Google, and we encourage our clients to invest in platforms that are most relevant to their businesses. We are preferred partners with many of the key platforms, which translates into fast access to support and expertise.
“Space & Time are our go-to experts on all things PPC and paid search related.”
Live monitoring
From broken redirects to out-of-date information on landing pages, there are a lot of things that can (and do) go wrong in the digital ecosystem.
Ongoing monitoring is essential to protect the integrity of your brand.
Our people understand the challenges of being ‘always on’.
Our early warning system guards your brand and budget. When your campaign is live, we are dedicated to monitoring your PPC activity constantly so we can always identify and act on any issues immediately.
Ongoing optimisation & reporting
In the ever-evolving world of PPC, optimisation is at the forefront of campaign success.
Once your campaign is switched on, we continue to test, learn and refine our approach. With each iteration, your strategy gets a leg up on the competition — and we aren’t just talking about metrics.
As your business needs and goals evolve, we work with you to ensure that your strategy moves at the speed of your business and progresses as you do.
The best success stories come out of close collaboration. This is why we work in partnership with our clients.
Transparency
You will have a campaign dashboard, logins to all your PPC accounts, and regular updates on your spend. We also provide reports designed to suit the way you work – as comprehensive and as often as you wish.
PPC Training & Consultancy
We love working with clients who like to stay more involved, so as part of our managed PPC services, we also offer training and consultancy. We work to bring your in-house teams up-to-speed on best practices that we use to manage, optimise and win at PPC marketing.
Get a free, no-commitment assessment from our PPC team
Hi, I’m Steve Harrington, with over 10 years in Search. How about a chat? We enjoy Search challenges big and small, so why not see if we can make some useful suggestions for your business.
