The living room and beyond
What we do
TV is still king brand builder
TV is alive and healthy and there is still nothing that can replace TV for immediate reach and scale however, TV is developing as an agile, highly targeted, tailored media. With all content choices laid out to advertisers today, TV is another viable option for most brands.
Finding the true affinities for the audience personas being targeted is the new art of TV planning. With developments in people-first technology, we can also help you reach exactly the right consumer, at the right time. We love fragmentation as it means that effective TV campaigns will require many more spots than they used to do. Buying spots line by line and spot by spot doesn’t mean you can’t deliver campaigns on a massive scale.
Localisation and amplification
These days TV presence can be mapped to your business footprint. What you need beyond personalised planning is a team that is also well-versed in the art of localising TV. Whether its big brand image building with VOD, product placement, sponsorship planning or clever targeting on programmatic services, our planners love delving into insights for niche audiences to find exactly where your business will grow. Looking beyond the obvious to understand each region and its nuances in terms of TV audiences.
Beyond your brief
For our planning teams no TV campaign lives on its own. Each TV brief is planned on its own merits and built around the lifestyle of the audiences you are targeting. We never shoehorn your brand into group deals but explore the media mix that helps to deliver your results.
While appreciating their personalised choices and individualised habits to connect at scale, we’ll explore all options for your paid media exposure to build your brand presence to deliver your objectives. Working with our specialist partners we will even add a targeted Radio presence or perhaps recommend buying programmatic radio adding another level to your brand proposition. Our experienced planning teams can plan, buy and manage the right campaign to get your brand seen and heard by exactly the right audience.
Multi-screening has reinvented the way audiences consume screen content today and the social media Social media marketing amplification opportunity is huge!
That’s why our integrated teams will deliver a campaign strategy to tie your media exposure together ensuring it’s all synced up to deliver bigger, better results.
” We just ran a TV campaign with excellent results. Planning and communication was excellent throughout. They also work very well with our creative agency, ensuring a seamless offering.”