Online

Banging the Drum

Following hot on the heels of a strong showing at the main RAR Awards in April, last week Space and Time collected a brace of gongs at the RAR Digital Awards, for Online Media Buying and Email Marketing. With all the usual glamour and aplomb, the new-style (extremely heavy) awards were given during an event at the Marriott Grosvenor Square.

As with the main awards, the RAR Digital event focusses on the quality of feedback […]

What is Conversion Rate Optimisation (CRO) and why should you do it?

What is Conversion Rate Optimisation (CRO) and why should you do it?

Even though CRO should really be an integral part of every website’s digital strategy it is often overlooked. Wrongfully so as CRO is a great way to gain additional value from your hard-earned website traffic as it takes the traffic you’re already achieving and helps extract the best value from it.

What is Conversion Rate Optimisation?

CRO is the process of optimising your website to […]

Space & Time Media launch innovative training programme

Space & Time is one of the first Media independents to utilise the new Government Apprenticeship Levy, developing an innovative training programme to upskill their 95-strong team
Space & Time Media have partnered with the Bauer Academy to launch a unique digital development programme. The Bauer Academy will act as their training provider for a brand new digitally focused training programme, based on the Government’s Digital Marketer Apprenticeship Standard.

Space & Time’s programme, aptly named ‘Velocity’, […]

Kiddylicious appoints Space & Time to handle media planning and buying

Kiddylicious is the second biggest brand in the UK baby and toddler snacking market.

As of January 2018, Space & Time Media has been appointed by The Kid’s Food Company to look after the media planning and buying for their Kiddylicious range of baby, toddler and pre-schooler meals and snacks.

Justin Stracey, Director said “we are delighted to be working with a company that cares as much about its customers as it does about its brand, […]

Getting to Grips with Programmatic Display Advertising

 

Everyone is talking about programmatic display in advertising right now and with good reason, with it delivering impressive results and great value. However, many people are still unsure of the detail and unclear on why this is increasingly the first choice for UK digital advertising.

What is programmatic display?

Programmatic display refers to the use of technology to buy online banners in real time; bidding against other advertisers to display an advert to a specific consumer […]

Are you using Google’s Machine Learning to its best advantage?

 

 

Google Insight: How Is AI Impacting on Paid Search?

As a Google Premier Partner Agency we were recently invited to attend an event at Google Dublin, at which a range of speakers from Google and its external partners held forth on the subject of machine learning and its growing impact on the areas of analytics, insight and attribution. This field has long been vitally relevant to paid search and the wider online advertising industry, and […]

Programmatic – Everything you ever wanted to know about header bidding

What you need to know as an advertiser

Header bidding started life to circumvent the waterfall process (more about that later). It’s given publishers a fantastic opportunity to maximise their revenue from their own inventory, and as an agency it gives us a breadth of choice in how we can buy inventory programmatically.

What is header bidding?

It’s a technique whereby publishers offer inventory to multiple ad exchanges simultaneously before deciding on the winning bid. This means […]

Blogger Outreach – Mustela Case Study

The power to publish is distributed with abandon across the modern digital space; today’s digital natives have never known a world wherein the capacity to share knowledge and opinion is controlled en masse by newspaper magnates or broadcasting groups. Over the last couple of decades there has instead been a shift in focus, with the emerging heights of the communications industry interested solely in providing a platform that allows user-generated content to flourish, and […]

Appy Mums (and how to reach them)

Millennials have recently become one of the largest social demographics in the world – overtaking baby boomers – and are expected to make up half the global workforce by 2020.

Women aged 18-34 now make up the majority (75%) of new mums. Having grown up online, this audience is very familiar with rapidly evolving forms of technology and communication, and is constantly connected to an increasing number of devices. Like many in their peer group, […]

The Power of ‘Are You Okay?’

Space and Time Media’s client See Me is Scotland’s programme to tackle mental health stigma and discrimination and Space & Time have been working as the charity’s media partner since 2014. The ultimate aim of the programme is to end mental health stigma and discrimination and enable people who experience mental health problems to live fulfilled lives.
The See Me programme was successfully relaunched in October 2014 with the ‘People Like YOU’ campaign and the […]