Media Insight

What is Conversion Rate Optimisation (CRO) and why should you do it?

What is Conversion Rate Optimisation (CRO) and why should you do it?

Even though CRO should really be an integral part of every website’s digital strategy it is often overlooked. Wrongfully so as CRO is a great way to gain additional value from your hard-earned website traffic as it takes the traffic you’re already achieving and helps extract the best value from it.

What is Conversion Rate Optimisation?

CRO is the process of optimising your website to […]

18 years in the making: changes to media planning since Space and Time Media launched in 2000

It isn’t a startling revelation to point out that advances in media technology and the ways in which consumers access information are driving profound, fundamental change at an accelerating pace. If you want to feel old, show a CD to a five-year-old.

Less obvious to many is that for all this change, the basic role of media within our lives remains constant: when media works, it connects us to friends and family, powers our careers, […]

The Value of Attribution in 2018

With the ever-increasing availability of granular detail about what customers buy, do, believe and say about their preferred brands, 2018 will be a tipping point. The year in which a greater volume of advertisers recognise that the value of the data they hold is greater than a simple understanding of which channel will sell most widgets.

Make sense of data already being collected

Two of the wettest names in this deluge of enriched data are […]

The top five things I learnt at Facebook’s Blueprint Live Event

A few weeks back I was fortunate enough to be invited to Facebook’s Blueprint Live at their HQ in London.

The day comprised a series of interactive exercises designed to bring a hypothetical client brief to life, in the form of a full-funnel campaign plan across Facebook and Instagram.

It was a fantastic day working with like-minded Facebook specialists from agencies across different industries, and full of valuable information, hints, tips and best practices. Although there […]

An Insight to Agency Life: A Day at Space and Time Media

Hi there…

Firstly, I’d like to introduce myself as Brogan, a new addition to the Social team at Space and Time. Secondly, I must tell you that just over a month ago I joined the team at the Reigate office, (who by the way are amazing) and lastly, I’d like to share with you some more detail about my exciting new journey into digital marketing.

What am I here for?

In October I was kindly welcomed […]

What did yesterday’s budget mean for the property sector?

When reflecting on the Autumn Budget, the temptation merely to rehash the contents of the announcement is compelling. However it’s an unavoidable and unsurprising fact that I couldn’t interpret Mr Hammond’s speech or its many potential consequences more effectively than the media reports that you are every bit as capable of finding and reading as I am.

But there remain some areas in which we can add insight. By now we all know what changes […]

A day in Dublin at Facebook HQ

Getting to ‘jet off’ to Dublin to attend the 2017 Facebook Agency day was a great experience for myself and my co-jetter David, hereby known in the blog by his nickname ‘Pooly’, as evidenced by the poorly-taken photo below:

Arriving in Dublin at Facebook HQ

We arrived on the Wednesday evening to be greeted by a very talkative cab-driver, who happened to tell us his opinion on every political agenda currently taking place in the world, […]

Connected Marketing

Fresh from two days spent listening to some insightful talks and mixing with the global travel industry’s deal-makers at London’s World Travel Market (WTM), I was perhaps ready-primed when I heard a spot on the radio for Thomson, the UK’s biggest travel company, who have now rebranded to ‘TUI’. Working in advertising, every so often we see an ad campaign, a visual or perhaps just a slogan that we wish we’d come up with […]

Is your data telling a story worth capturing?

Every search, click, share, comment and swipe is invaluable in telling us something about your customers.

Data is increasingly available to help refine ‘always-on’ marketing activities across the lifecycle of any customer journey. Tracking our customers across all available touchpoints means we can use data signals to enrich future customer experiences, encourage them to return, or allow us to identify and mine similar audiences. With information being collected from an ever-growing number of connected devices and […]

Space and Time Media Creates Comms Role

 

For the first time in its seventeen-year history, media independent Space and Time Media has created an in-house marketing role. Designed to develop the agency’s offering to potential new clients, the position also has responsibility for internal communications and formalising training and development for its 84-strong team across five UK office locations.

The new position has been filled by IDM marketing evangelist Lesley Hickmott, whose experience spans consultancy, client-side work and an extensive media […]