On Friday, Facebook CEO Mark Zuckerberg dropped a bit of a bombshell. The newsfeed is changing in a big way. Content created by brands and publishers will now be shown less, while content from your friends and family will take priority within the Facebook newsfeed. The idea is to make the time you spend on Facebook ‘valuable’, rather than the ‘passive experience’ that reading news stories and watching videos can be. So why take […]
A few weeks back I was fortunate enough to be invited to Facebook’s Blueprint Live at their HQ in London.
The day comprised a series of interactive exercises designed to bring a hypothetical client brief to life, in the form of a full-funnel campaign plan across Facebook and Instagram.
It was a fantastic day working with like-minded Facebook specialists from agencies across different industries, and full of valuable information, hints, tips and best practices. Although there […]
Getting to ‘jet off’ to Dublin to attend the 2017 Facebook Agency day was a great experience for myself and my co-jetter David, hereby known in the blog by his nickname ‘Pooly’, as evidenced by the poorly-taken photo below:
Arriving in Dublin at Facebook HQ
We arrived on the Wednesday evening to be greeted by a very talkative cab-driver, who happened to tell us his opinion on every political agenda currently taking place in the world, […]
While many brands have been able to get their head around the uses and purpose of paid social, even some of the biggest struggle to manage their social media channels effectively – mainly because they don’t differentiate between their paid social strategy and that of their social channels.
Our experience in managing social media channels and paid social for a range of clients means that channel specialists at Space and Time are in a great […]
Back in November 2016 Facebook announced the launch of the ‘Collection’ ad format, which is now available globally to all brands, large and small.
Adidas were one of the first to use the ad unit and they saw a substantial decrease in their cost per conversion and over 500% increase in their return on ad spend. We’ve noticed other brands such as Marks & Spencer, Mulberry and Made.com all using this ad format in the […]
Last Thursday our Reigate office hosted the agency’s first ever Facebook advertising workshop.
We invited local business owners to come and enjoy a morning of tea, coffee, and croissants, whilst we navigated them through setting up and managing a Facebook campaign from start to finish.
Having run tens of thousands of campaigns for our clients, training is somewhat relatively new to our digital team.
We are seeing a growing trend of businesses preferring to […]
It’s been 1 week (or 700,000,000 hours’ worth of videos watched on Facebook) since Andrea and Bruce were up in Dublin, drinking Guinness and clapping along to traditional Irish music representing Space and Time at Facebook’s EMEA Agency Day.
The day was a chance for select medium-sized agencies across Europe, Middle East and Africa, to get together and benefit from the platform’s recent insights, sneak peaks into new products, as well as current best practices […]
In typical Facebook fashion, a brand new feature has made its way under the radar.
But nothing gets past us for long, and this was picked up by one of our Social Media Executives last week.
It’s called ‘automated rules’ and allows us to set up alerts if certain pre-determined campaign metrics aren’t met.
This is a great new feature for us here at Space & Time, as we deal with multiple campaigns and advert sets on […]
Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them.
Facebook announced yesterday that it is to launch an updated ‘Offers’ advert objective. The newly refreshed ‘Offers’ tool has been designed to make it easier for advertisers to reach people who are likely to take up an offer while also giving the user a ‘store and save’ facility that reminds them which offers they […]