Instagram announces IGTV and takes aim at YouTube

On Wednesday, at a flashy event in San Francisco, Instagram made an announcement that could change the platform in fundamental ways. The channel said that they will now enable users to upload videos up to one hour in length, a huge change from the current 1-minute limit. These longer-form videos will be showcased in IGTV, which can be reached from a button on the home screen, as well as a standalone app.

This is a […]

Banging the Drum

Following hot on the heels of a strong showing at the main RAR Awards in April, last week Space and Time collected a brace of gongs at the RAR Digital Awards, for Online Media Buying and Email Marketing. With all the usual glamour and aplomb, the new-style (extremely heavy) awards were given during an event at the Marriott Grosvenor Square.

As with the main awards, the RAR Digital event focusses on the quality of feedback […]

Have our indigenous press publishers really had their chips?

I started my media career in 2000 at The Scotsman Publications’ Holyrood HQ in Edinburgh, just a stone’s throw from where the Scottish parliament now sits. This was back in a simpler, pre-Smartphone, era, when Big Brother was yet to hit our TV screens, turkey twizzlers were still on the school menu and editor-in-chief and political rabble-rouser Andrew Neil held the keys to the kingdom.

Neil loved nothing more than shaking things up and managed […]

Demystifying programmatic display: six top tips from the digital playbook

Your reference guide for creative design and the best-performing ad units

Defining what we mean by “programmatic” is a necessary precursor to any discussion about online creative executions. The term has become shorthand for a diverse range of technology platforms and creative formats. Technical definitions aside, essentially it is a catch-all for any digital marketing activity in which the audience is sought and its attention traded in real time.

Transacting ad messages at scale and with […]

Losing a pinky and paying with a smile: IAB Digital Britain 2018

With sustained volatility in the marketplace, GDPR looming and no evidence that disruption from new tech is likely to abate any time soon, this year’s IAB Digital Britain Conference was always going to be an interesting day. Convened to curate thought leadership regarding the state of our digital nation and its impact on the wider advertising sector, these events unfailingly offer a compelling mix of innovative agency case studies and thought-provoking media owner research.

As […]

Two reasons why the RAR Awards are important to you

With transparency and client satisfaction at their centre, the two reasons why the RAR Awards are important to you are the same reasons which drive our team of experts every day. Unlike the majority of awards within our industry, the RAR (Recommended Agency Register) Awards are distributed solely according to the feedback given by each agency’s own clients.

This year the awards ceremony was held at the Marriot Grosvenor Square on 24th April. Shortlisted in […]

What is Conversion Rate Optimisation (CRO) and why should you do it?

What is Conversion Rate Optimisation (CRO) and why should you do it?

Even though CRO should really be an integral part of every website’s digital strategy it is often overlooked. Wrongfully so as CRO is a great way to gain additional value from your hard-earned website traffic as it takes the traffic you’re already achieving and helps extract the best value from it.

What is Conversion Rate Optimisation?

CRO is the process of optimising your website to […]

Space & Time Media launch innovative training programme

Space & Time is one of the first Media independents to utilise the new Government Apprenticeship Levy, developing an innovative training programme to upskill their 95-strong team
Space & Time Media have partnered with the Bauer Academy to launch a unique digital development programme. The Bauer Academy will act as their training provider for a brand new digitally focused training programme, based on the Government’s Digital Marketer Apprenticeship Standard.

Space & Time’s programme, aptly named ‘Velocity’, […]

21st Century Fox appoints Space & Time to handle their SEO

Space & Time Media’s SEO consultants have been appointed by 21st Century Fox to investigate how people search for illegal streaming and download services, and to give insight into the size of this problem on a global basis.

The agency will also be advising on how to drive more traffic to legal means of accessing content, using optimisation techniques on existing websites.

Donal Langan, Head of SEO at Space and Time, said, “This is a great […]

Top Takeaways from Mediatel’s Out of Home Summit 2018

Space and Time were one of the handful of agency partners invited to the Mediatel OOH summit 2018. An event usually reserved for Media Owners and OOH Specialists, we welcomed the invitation and sent two agency representatives along to soak up all things outdoor and feed back to the agency with new discoveries and the hot topics surrounding the out of home landscape.

Held at the ever-impressive Royal Society for the encouragement of Arts, Manufactures […]