The Battle of the Search Engine Share Has BegunSite Admin
The Search Engine Battle
The past few weeks has seen the biggest Search Engine battle in at least a decade. Firefox dropped Google replacing it with Yahoo which was originally going to shut its doors to the world this month due to poor visitor figures, lucky enough for them the collaboration with Firefox has seen the largest number of visitors in just two weeks with Yahoo stealing a rather large proportion of visitors away from Google.
Amazon in a bitter sweet twist has decided to venture into the world of services for the first time, the product selling/buying platform currently receives more searches for products to purchase than Google, but never went into offering services until now. Amazon decided to not just take on the likes of Google but Trip Advisor in offering Holidays and travel services (in due course.). This has understandably rattled Google’s cage who have since dropped Amazon from its advertising and I am sure its natural search as well. While this bickering was taking place Bing silently rolled out its international hotel booking feature.
Facebook enters the ring by dropping Bing after four years of service. Facebook who have stated they are not currently showing web search results in Facebook were supposedly focused on helping people find what has been shared with them, not the fact they are looking to launch their own search engine to better understand what to advertise to their users.
Bing in an attempt to compete with its rivals (namely Google) has been testing new algorithms and making substantial changes to its search results and image pages, it has rolled out an algorithm like that of Googles Hummingbird that looks at Content Quality when ranking web pages as well as creating its own version of Googles quick answers displayed at the top of the search engine results pages.
The battle has only just begun, is this the beginning of the end for Google? Let’s watch this space!
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Written by Nic Cohen Head of SEO – Monday 15th December 2014 – London