Success at the OTC Marketing AwardsJclarke
Space & Time celebrated a joint win with its health client Mentholatum and partner agencies at this year’s OTC Marketing Awards 2014 at the Park Lane Hotel winning Best OTC Marketing Campaign On A Small Budget for Deep Heat.
High scoring among all judges secured the award for Mentholatum’s Deep Heat line of topical products aimed at muscular aches, pains and stiffness well above the others shortlisted.
What the judges said “Deep Heat entry encapsulated everything that an award-winning entry requires – a multi-faceted campaign embracing the various elements of the marketing mix. There was well-thought-through and executed research and targeting of the consumer; innovative radio advertising; PR; creative use of social media; sponsorship; and trade and consumer activity.”
“Mentholatum’s Deep Heat campaign capitalised on the brand’s strong heritage to reach both core and new audiences, delivering impressive sales PR reach figures.”
Space & Time launched Mentholatum’s social presence across multiple platforms and swiftly grew its fan base into the thousands with creative daily content, competition and paid for digital ads helping to support the offline media, act as a reminder and drive consumers to store to purchase.