Promoted #Stickers now live in the UKVTurner
Brands will be able to design four or eight stickers to drive awareness and interaction.
Twitter have announced a new opportunity for advertisers, with the launch of the new Promoted #Stickers tool, which will allow brands to create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will offer Twitter users a form of creative expression that makes their photos more fun and engaging. To the advertiser they offer the chance to drive brand affinity and raise awareness of their message at scale.
How Promoted #Stickers work
Photos with a brand’s stickers are shared with all of a user’s followers, acting as a visual hashtag and allowing brands to be featured by their fans in an engaging new way. Stickers will also be searchable, adding that particular image to a new timeline for other fans to review. Stickers created by brands will be featured in Twitter’s new #Stickers library, and brands will be able to design four or eight stickers for users to add to their own photos.
Warner Brothers are already making good use of this new facility in promoting the Fantastic Beasts and Where to Find Them movie. Fans of the film will have the opportunity to place stickers of its main character’s jacket, scarf, suitcase and wand onto their own photos.
The new ad format is Twitter’s latest attempt to inject some mojo into the platform and bring in revenue from big-brand advertisers. What this trend is really confirming is the competitive space that leading social platforms have entered; stealing best ideas from each other to ensure that they capture and fire the attention of an increasingly interactive audience where visual currency is as important or even more important than words!
“If a picture is worth a thousand words, a picture with stickers can really spark a conversation.”
By Lesley Hickmott