Improved Affinity Segments Targeting on GDNSite Admin
Google Improves Targeting on the Google Display Network with Affinity Segments:
Google has recently introduced Affinity Segments in AdWords. Using 80 unique lifestyle segments such as Golf Enthusiasts and Avid Investors, advertisers can now more easily reach their target audience online based on their interests.
We will share the results on the blog in due course, so stay tuned!