#FutureofData: Thinking Differently with DataSite Admin
The digital landscape is rapidly changing which means online marketers are faced with an abundance of data from an ever expanding range of connected devices (For Example: In Car Technology).
Example of a Digital Marketing Map –
You can approach your data using a more scientific approach by formulating hypotheses. Even if some of the analysis that has been carried out leads nowhere, it’s not a bad thing – it will eventually lead you towards new insights that you may have never considered. All of which should lead to something that is actionable – don’t waste time analysing data that could be interesting.
A Ted Talk by Philip Evans (How Data Will Transform Business) sums up how business strategy is changing and it starts with big data.