70:20:10 Test:Reward:Success – An iterative approach to paid media

70:20:10 Test:Reward:Success – An iterative approach to paid media

do-you-test

Our friends at Manifesto, a London digital creative agency who excels in charity campaigns and websites, recently held an event for charity and non-profit digital teams about how Agile can help make digital and comms teams more effective. Jon Clarke, Director of Innovation at Space and Time Media delivered a great presentation on the use of testing in paid media campaigns and how an iterative approach is essential for long term success. He also very kindly agreed to write the talk up for the Manifesto blog here http://manifesto.co.uk/an-iterative-approach-to-paid-media/

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