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Getting to Grips with Programmatic Display Advertising

 

Everyone is talking about programmatic display in advertising right now and with good reason, with it delivering impressive results and great value. However, many people are still unsure of the detail and unclear on why this is increasingly the first choice for UK digital advertising.

What is programmatic display?

Programmatic display refers to the use of technology to buy online banners in real time; bidding against other advertisers to display an advert to a specific consumer […]

An Insight to Agency Life: A Day at Space and Time Media

Hi there…

Firstly, I’d like to introduce myself as Brogan, a new addition to the Social team at Space and Time. Secondly, I must tell you that just over a month ago I joined the team at the Reigate office, (who by the way are amazing) and lastly, I’d like to share with you some more detail about my exciting new journey into digital marketing.

What am I here for?

In October I was kindly welcomed […]

Space and Time strike a pose at Vogue House

This month Space and Time were delighted to attend a very special dining experience at the iconic Vogue House, located in Mayfair, London.

We were wined and dined in style whilst learning more about the fascinating history of the prestigious Condé Nast publishing house. Although some details of this business and its heritage are well known, there were several fascinating nuggets revealed on the day which were news to even the most fashion-fascinated among us.

It […]

Awards Success

Amid the glitter, glamour and evening wear of the Marriott Grosvenor Square last night, the winners of the 2017 Drum Network Awards were announced. The great and the good, and some others, gathered to celebrate another year of growth, innovation and strong work across our sector.

Falling just a month after the agency’s strong showing at the DADIs and following a cheerful couple of years of award collections, expectations were high for another gong for […]

What did yesterday’s budget mean for the property sector?

When reflecting on the Autumn Budget, the temptation merely to rehash the contents of the announcement is compelling. However it’s an unavoidable and unsurprising fact that I couldn’t interpret Mr Hammond’s speech or its many potential consequences more effectively than the media reports that you are every bit as capable of finding and reading as I am.

But there remain some areas in which we can add insight. By now we all know what changes […]

Does out of home build trust for brands?

Last month saw the relaunch of the famous Piccadilly Lights. The lights had been out of action for a number of months and so the great and the good of the advertising industry assembled to see the new-look Piccadilly come back to life in its new form – and it’s as impressive as ever.

One of the most recognisable advertising locations in the world, the biggest brands have fought for space on this location ever […]

Can Travel Brands Excel at Influencer Marketing?

The travel industry is renowned for being at the cutting edge of social media marketing trends, including influencer marketing. When attending the World Travel Market conference recently I was especially interested in how influencer marketing has become such a major theme within the sector and how travel brands are using influencers to drive engagement in their marketing campaigns.

But who exactly are these ‘influencers’? We’ve all seen them. Individuals jetting off into the sunshine, broadcasting […]

Property leader board in Social and trends to watch in 2018

In the table below, we reveal the Top 20 Property developers who have had the biggest impact on social media in 2017. Not much has changed at the top, but two major movers are Barratt Homes (11th to 4th) and David Wilson Homes (23rd to 11th).

Churchill Retirement Living is the only one to drop out of the Top 20 this year, with David Wilson Homes taking their place.

Chatbots come into their own

It’s interesting to […]

A day in Dublin at Facebook HQ

Getting to ‘jet off’ to Dublin to attend the 2017 Facebook Agency day was a great experience for myself and my co-jetter David, hereby known in the blog by his nickname ‘Pooly’, as evidenced by the poorly-taken photo below:

Arriving in Dublin at Facebook HQ

We arrived on the Wednesday evening to be greeted by a very talkative cab-driver, who happened to tell us his opinion on every political agenda currently taking place in the world, […]

GDPR Mythbusting

With only 6 months to go, there still seems to be a lot of scaremongering surrounding the General Data Protection Regulation (GDPR), so here at Space and Time we wanted to dispel some of the myths out there and give you the truth – warts and all.

Myth 1: Brexit means we won’t be affected

For a short while, some marketers thought they’d dodged the GDPR-bullet. “Hurrah”, we’d read in forums, “now I don’t need to worry about […]