Blog

18 years in the making: changes to media planning since Space and Time Media launched in 2000

It isn’t a startling revelation to point out that advances in media technology and the ways in which consumers access information are driving profound, fundamental change at an accelerating pace. If you want to feel old, show a CD to a five-year-old.

Less obvious to many is that for all this change, the basic role of media within our lives remains constant: when media works, it connects us to friends and family, powers our careers, […]

Kiddylicious appoints Space & Time to handle media planning and buying

Kiddylicious is the second biggest brand in the UK baby and toddler snacking market.

As of January 2018, Space & Time Media has been appointed by The Kid’s Food Company to look after the media planning and buying for their Kiddylicious range of baby, toddler and pre-schooler meals and snacks.

Justin Stracey, Director said “we are delighted to be working with a company that cares as much about its customers as it does about its brand, […]

The changing face of Instagram

Of all the social channels, Instagram has been the fastest growing and most innovative over the past year. In fact, it has added so many features recently that it’s been a major task to keep up with its evolution and understand the ways that they can be put to work within the marketing space. With that in mind, let’s take a look at how much Instagram has grown over the past year and what […]

The Value of Attribution in 2018

With the ever-increasing availability of granular detail about what customers buy, do, believe and say about their preferred brands, 2018 will be a tipping point. The year in which a greater volume of advertisers recognise that the value of the data they hold is greater than a simple understanding of which channel will sell most widgets.

Make sense of data already being collected

Two of the wettest names in this deluge of enriched data are […]

Facebook’s newsfeed update… what does it mean?

On Friday, Facebook CEO Mark Zuckerberg dropped a bit of a bombshell. The newsfeed is changing in a big way. Content created by brands and publishers will now be shown less, while content from your friends and family will take priority within the Facebook newsfeed. The idea is to make the time you spend on Facebook ‘valuable’, rather than the ‘passive experience’ that reading news stories and watching videos can be. So why take […]

And the Winner is…….

Our gift to clients this Christmas was our very own, annoyingly addictive game, Space and Time(Tris).

The competition was tough and some serious gaming was had but our winner came in the form of James Harrison, with an amazing score of 526,350!

“The game was a welcome distraction at the end of a busy year for Redrow and I was thrilled to come top of the leaderboard after quite a bit of competition from colleagues and […]

Be prepared for ‘data privacy backlash’ in 2018

News reports last week include some problematic stories for the media industry. ‘Advertisers use Google phone apps to eavesdrop on TV viewers’, The Independent and ‘Hundreds of smartphone apps are monitoring users through their microphones’ The Independent. Or perhaps most worryingly, ‘Some mobile games are listening to what children watch’ Engadget.

The original source of this troubling news item is a recent New York Times story, concerning American software company Alphonso whose solution is used […]

The top five things I learnt at Facebook’s Blueprint Live Event

A few weeks back I was fortunate enough to be invited to Facebook’s Blueprint Live at their HQ in London.

The day comprised a series of interactive exercises designed to bring a hypothetical client brief to life, in the form of a full-funnel campaign plan across Facebook and Instagram.

It was a fantastic day working with like-minded Facebook specialists from agencies across different industries, and full of valuable information, hints, tips and best practices. Although there […]

Getting to Grips with Programmatic Display Advertising

 

Everyone is talking about programmatic display in advertising right now and with good reason, with it delivering impressive results and great value. However, many people are still unsure of the detail and unclear on why this is increasingly the first choice for UK digital advertising.

What is programmatic display?

Programmatic display refers to the use of technology to buy online banners in real time; bidding against other advertisers to display an advert to a specific consumer […]

An Insight to Agency Life: A Day at Space and Time Media

Hi there…

Firstly, I’d like to introduce myself as Brogan, a new addition to the Social team at Space and Time. Secondly, I must tell you that just over a month ago I joined the team at the Reigate office, (who by the way are amazing) and lastly, I’d like to share with you some more detail about my exciting new journey into digital marketing.

What am I here for?

In October I was kindly welcomed […]