When is an ad not an ad?

There are plenty of answers to this question, but in the context of online advertising, the answer lies with the delightfully named bots, non-human traffic and ghost websites.

As advertising networks (like Google) introduced revenue sharing for host websites that carry programmatically bought ads, inevitably fraud began to creep in.

Except it has not so much crept in as bounded in at full pelt: the current estimate is that c.$7.2bn per year is being wasted by […]

An afternoon ‘on the audit’ at ABC Interaction 2017

Arriving at a lovely building on the Thames we were greeted, given the obligatory lanyard and sent to mingle, which no one does at the start of any seminar. A few awkward minutes of checking phones later, and we were – mercifully – all invited through to the auditorium.

I wasn’t sure what the event was all about, other than the obvious industry standard ABC audits. Fortunately, we were introduced to the afternoon by Derek […]

Space and Time Media – Facebook Workshop

Last Thursday our Reigate office hosted the agency’s first ever Facebook advertising workshop.

We invited local business owners to come and enjoy a morning of tea, coffee, and croissants, whilst we navigated them through setting up and managing a Facebook campaign from start to finish.

Having run tens of thousands of campaigns for our clients, training is somewhat relatively new to our digital team.

We are seeing a growing trend of businesses preferring to […]

2017 – the year of Artificial Intelligence

A question on many people’s lips these days is ‘what exactly is AI?’. Commonly, AI is a form of computer programme that learns how to complete intelligent tasks that are usually carried out by human beings.

Over the past year most of the major digital players have slowly been introducing AI-inspired solutions to the market, but in 2017 they are set to become mainstream and many marketers will be asking ‘How can we use Artificial […]

Getting the Measure of Attribution

Why the obsession with online metrics and the quest for true media attribution are leaving marketers jaded and confused.

As the digital media marketplace matures there is an ever-increasing array of means by which we all seek to quantify and understand what we are buying and exactly how it is working. In fact, after seven years working within the online planning and buying department at Space and Time Media, I’ve realised that there are more […]

Space & Time Media announce Premier Partnership with Google

Space & Time Media are proud to announce our status as a Google Premier Partner agency.

We’ve been an active member of Google’s agency partnership programme since its inception. This new Premier status is recognition from Google of our dedication to digital media – leading the way by helping our clients stay competitive – by growing and thriving online.

The Premier Partner Badge differentiates us from other agencies, and comes with more resources and an even […]

Space and Time Receive Commendations at The Drum Network Awards

Drum roll please…

We’ve been part of The Drum Network for a while now but this year was the first time we’d entered their annual awards. Now in their eighth year, the Drum Network Awards celebrate agency growth and great client work.

Our intrepid ambassadors Peter, Justin, Nick, Heather and Chris dusted off their evening attire and headed along to the Marriott Grosvenor Square in London last Thursday to join the party and find out how […]

Space and Time Media – Autumn Budget Update

As by now you might well expect, we’ve had a brief look at how today’s Autumn Statement might impact on our property clients’ business.

These are the key points as we see them…

UK plc is forecast to achieve 2.1% growth during 2016 and 1.4% during 2017. The former is higher than anticipated in March of this year, but the latter is a significant reduction on the previous OBR figure of 2.2%, which the Chancellor […]

What House Awards – 2016 UK House Builders Social Top 20

It’s that time again and for the fourth year in a row Space & Time reveal the UK House Builders Social Top 20 on the day of the What House Awards.

Taylor Wimpey rises to the top and Churchill Retirement Living makes it into the Top 20 for the first time.

It’s clear to see which house builders are prioritising various social channels, whilst others still have a way to go.

With Paid Social becoming for many, […]