General Data Protection Regulation – Is your Company getting in shape?

On Friday 30th September I had the pleasure of attending a General Data Protection Regulation (GDPR) Event in London, hosted by the Direct Marketing Association. The purpose of the event was to clear up all the uncertainty within the direct marketing and data supply community about the future GDPR laws. Attendees ranged from Marketing Managers, Database Managers and CRM Managers to IT, Legal and Compliance representatives.

You might think that companies would be rushing to […]

Space & Time Shortlisted for Two Awards at the UK Search Awards 2016

Space & Time is delighted to announce nominations in two categories at The UK Search Awards.

The nominations span our work for See Me ‘The Power of Okay’ in the Best Use Of Search Third Sector category and for Taylor Wimpey Central London (Ladbroke Grove) ­in the Best Cross-Device Campaign category.

Taylor Wimpey Central London creates distinctive luxury properties in central London locations. All of their developments share the same ideals of expert design, high levels of […]

The Drum – Plan It Day

‘Would you like to attend The Drum Plan It Day tomorrow?’, I was asked on a busy Tuesday afternoon.

I instantly said yes – not really knowing what the Plan It Day was – knowing it would be something I wouldn’t want to miss out on. I’ve been following The Drum online now for a number of years and find it an invaluable resource for the latest industry news and information.

For the rest of that […]

The sun sometimes shines on TV

I recently bit the bullet and signed up to pay for Netflix after my free 30-day trial had expired. I had been stridently holding out after falling out of love with Lovefilm a couple of years ago (chiefly down to their increasing lack of premium titles and the unreliability of DVD) and felt that Sky Atlantic would sate my televisual needs but, in all honesty, I simply couldn’t stand the idea of not being […]

New Facebook Feature – Automated Rules

In typical Facebook fashion, a brand new feature has made its way under the radar.

But nothing gets past us for long, and this was picked up by one of our Social Media Executives last week.

It’s called ‘automated rules’ and allows us to set up alerts if certain pre-determined campaign metrics aren’t met.

This is a great new feature for us here at Space & Time, as we deal with multiple campaigns and advert sets on […]

Have you spotted this new Facebook feature?

While optimising one of my clients’ Facebook campaigns yesterday afternoon I chanced upon what appeared to be a brand new feature.

On the face of it, it looks like a 5-point grading system to help better understand your targeting options but, as with all new Facebook features, my first point of call was to scan the website for any blog updates. I couldn’t find any. Even Facebook advertising guru Jon Loomer hasn’t mentioned it (from what I […]

Shop The Look – Google search by outfit

Fashion inspiration is increasingly being driven by recommendation across social networks, with buyers looking on Instagram, Pinterest and fashion blogs for the latest must-have accessory or collection. Google has struggled to capitalise on this growing trend in terms of Adwords paid search – until now. The search giant is launching ‘Shop The Look’ in the US, a service that pulls items from the aforementioned social channels into the top of search queries – accompanied […]

Instagram updates you need to know about

I’m not ashamed to admit that a highlight of my working day is when a new social media update appears in my inbox. As soon as I read it, I start to think about how I can apply this new feature to improve my client campaigns.

Lately I’ve been seeing a lot of updates to arguably one of my favourite social media channels – Instagram. I like to say I was an early adopter and […]

Appy Mums (and how to reach them)

Millennials have recently become one of the largest social demographics in the world – overtaking baby boomers – and are expected to make up half the global workforce by 2020.

Women aged 18-34 now make up the majority (75%) of new mums. Having grown up online, this audience is very familiar with rapidly evolving forms of technology and communication, and is constantly connected to an increasing number of devices. Like many in their peer group, […]

Facebook update their ‘Offers’ advert objective

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them.

Facebook announced yesterday that it is to launch an updated ‘Offers’ advert objective. The newly refreshed ‘Offers’ tool has been designed to make it easier for advertisers to reach people who are likely to take up an offer while also giving the user a ‘store and save’ facility that reminds them which offers they […]